What is Fixture
Fixture is a CRM that keeps itself up to date so you can spend your time on the work.
Fixture is a CRM that keeps itself up to date. Fixture captures Contacts, conversations, and Deals from your email, calendar, Slack, and connected meeting and product tools — so you spend your time on the work, not the record-keeping.
Built around four ideas
Users shouldn't have to maintain Fixture. Fixture maintains itself.
Notes, Activity, and Contact data should be captured automatically — from the tools you already use to do the work.
Pipeline review is mostly archaeology. Fixture replaces it with continuous, agent-driven signal across every open Deal.
Agents are co-workers, not features. You delegate work to them and they bring back answers, drafts, and updates.
What you get from day one
Your inbox and calendar become Activity inside Fixture. Real conversations populate Accounts and Contacts automatically. Your team's Slack threads and meetings land on the same records, so context follows the relationship. The more integrations you connect, the more context Fixture has to work with.
Where to go next
- How Fixture works — The end-to-end flow: capture, enrich, surface, delegate.
- Your first hour — Connect Gmail and Calendar, then watch Contacts, Accounts, and Activity populate.
- Quickstart — Build against the Fixture API.

